Growing on X wasn't that hard.

I know that sounds like a flex. It's not. The "secret" I used is something you can start doing in the next 10 minutes.

When I went from 0 to 9,000+ followers, I didn't hire a ghostwriter. I didn't buy a course. I didn't crack some algorithm.

I studied accounts bigger than mine.

The Bigger Account Method

Here's what I did, and what I still do today.

Find accounts in your niche that are a few steps ahead of you. Not the mega accounts with 500k+ followers. Those play a different game. I'm talking about accounts at 2k, 5k, 10k. Close enough that their playbook still applies to where you are.

Go to their profile and scroll. Not to consume. To study.

• Which posts got 10x the engagement of their average?
• What was the first line doing?
• How long were the posts that hit?
• Were they using threads, single tweets, images, screenshots?
• What topics kept coming back?

After a week or two of this, patterns show up. You stop guessing. You start seeing the shape of what works.

Hooks Are a Skill, Not a Talent

See how I opened this email? "Growing on X wasn't that hard."

That's not me being clever. That's a pattern I noticed bigger accounts using over and over. A short, slightly controversial opener that makes you go, wait, what?

I had to learn that. I wasn't born writing hooks. I copied the structure until it became second nature.

That's the key takeaway from this email.

Don't copy their designs. Steal their methods.

If you're a designer, or in any visual field, don't rip off someone's actual work. That's lazy and it's obvious. But the way they share their work? The way they break down their process? The format of their case studies? That's all fair game.

• How do they introduce a project?
• Do they show the messy middle, or just the final polish?
• Do they teach, or just show?
• What's their posting cadence?

Those are the levers. The actual design is yours.

P.S. I'm building a small cohort to walk designers through this whole process. If you'd want in, just reply and let me know what you'd want to learn. That kind of feedback is what's shaping it right now.

👋🏻 Talk soon,

Noah 🟠